Many countries restrict marketing to children more severely than in the United States. A firm considering direct foreign investment would report this finding under the heading of ________.

Question

Quizplus · Accepted Answer

The finding that many countries restrict marketing to children more severely than in the United States would be reported under the heading of marketing communication barriers. This is because the firm would face barriers in communicating their marketing messages effectively to their target audience, which in this case would include children, due to stricter regulations in the foreign market.

Many Countries Restrict Marketing to Children More Severely Than in the United