The two objectives of institutional advertising include:.
A)creating a positive store image and public service promotion
B)publicity and sales promotions.
C)advertising a sale and generating store
D)none of the above

Question

Quizplus · Accepted Answer

Institutional advertising aims to create a positive image of the company or organization and often includes public service promotion to enhance that image, rather than focusing directly on sales promotions or specific product advertising.

The Two Objectives of Institutional Advertising Include