Marketing planning is the first phase of the customer relationship management (CRM) process cycle.

Name: Marketing planning is the first phase of the customer relationship management (CRM) process cycle.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Marketing planning is a separate process focused on strategies for reaching target customers and promoting products or services, while CRM focuses on managing and analyzing customer interactions and data throughout the customer lifecycle.

Marketing Planning Is the First Phase of the Customer Relationship