When Target had a data breach that resulted in the loss of the personal information of 40 million customers, it ________.
A) postponed a campaign focused on Target's corporate citizenship
B) refunded purchases to customers made during a two-week period
C) sent all customers a gift card to Target stores
D) hid the information from its customers
E) fired the employee who caused the data breach.

Question

Quizplus · Accepted Answer

Target postponed a campaign focused on its corporate citizenship in response to the data breach to focus on addressing the breach and its repercussions. This move was part of their crisis management strategy.

When Target Had a Data Breach That Resulted in the Loss