Redefining the selling role within the firm to focus on customer business consultation and solutions is one way that CRM ________.
A) increases profits for the firm
B) keeps its costs down
C) increases the formalization of customer analysis processes
D) maintains customer loyalty
E) facilitates a customer-centric culture

Question

Quizplus · Accepted Answer

CRM facilitates a customer-centric culture by redefining the selling role to focus on customer business consultation and solutions, aligning with the goal of understanding and meeting customer needs.

Redefining the Selling Role Within the Firm to Focus on Customer