The ________ phase of the customer relationship management process is where organizational learning occurs based on customer response to the implemented strategies and programs.
A) analysis and refinement
B) supplier interface
C) marketing planning
D) knowledge discovery
E) customer interaction

Question

Quizplus · Accepted Answer

The analysis and refinement phase is where the organization evaluates the effectiveness of their implemented strategies and programs, and makes adjustments based on customer response. This is where organizational learning takes place as they discover what works and what doesn't in terms of customer satisfaction and engagement.

The ________ Phase of the Customer Relationship Management Process Is