The expectation is that ROMI and other metrics of marketing performance will begin to decrease in use, as firms attempt to better quantify marketing's contribution to various dimensions of organizational success.

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ROMI (Return on Marketing Investment) and other metrics of marketing performance are expected to increase in use as firms continue to seek more accurate and comprehensive ways to quantify marketing's contribution to various dimensions of organizational success. These metrics are crucial for understanding the effectiveness of marketing strategies and making informed decisions.

The Expectation Is That ROMI and Other Metrics of Marketing