Which of the following major objectives of customer relationship management relates to increased individual customer margins, while offering the right products at the right time?
A) customer retention
B) customer service
C) customer acquisition
D) customer profitability
E) customer loyalty

Question

Quizplus · Accepted Answer

Customer profitability aims to increase individual customer margins by offering the right products at the right time. This objective focuses on identifying and targeting those customers who are most profitable for the company, and on developing and maintaining long-term relationships with them.

Which of the Following Major Objectives of Customer Relationship Management