Primary target markets differ from secondary and tertiary target markets by the ________.
A) expected level of ROI derived from the market
B) difficulty of attacking the market
C) consumers' ability to buy multiple units
D) advertising effort needed for the market
E) average age of the consumers

Question

Quizplus · Accepted Answer

Primary target markets are distinguished by the expected level of Return on Investment (ROI) derived from the market, as they are considered the main focus for a company's products or services due to their higher potential profitability or strategic importance.

Primary Target Markets Differ from Secondary and Tertiary Target Markets