Companies sometimes pick a one-market strategy. This marketing approach is called ________.
A) mass approach
B) undifferentiated target marketing
C) differentiated strategy
D) low-cost approach
E) efficiency marketing

Question

Quizplus · Accepted Answer

A one-market strategy is also known as an undifferentiated target marketing approach, where the company focuses on one specific market instead of trying to appeal to multiple segments.

Companies Sometimes Pick a One-Market Strategy