Harold buys most of his groceries at Aldi because it has the cheapest groceries even though he has to bring his own bags and bag his own groceries. Aldi demonstrates ________ leadership.
A) innovative
B) image
C) price
D) personnel
E) service

Question

Quizplus · Accepted Answer

Aldi is demonstrating price leadership by offering the cheapest groceries, despite having a bare-bones shopping experience that requires customers to bring their own bags and bag their own groceries.

Harold Buys Most of His Groceries at Aldi Because It