New purchases of new products are called ________ purchases.
A) original
B) subliminal
C) replacement
D) trial
E) repeat

Question

Quizplus · Accepted Answer

Trial purchases refer to a customer's initial purchase of a new product they have not bought before to try it out. It is different from repeat purchases where customers have previously bought and are already familiar with the product. Original purchases do not necessarily entail buying a new product, as the customer could be purchasing an existing product for the first time. Subliminal purchases do not exist, as subliminal messaging is illegal in advertising. Replacement purchases are when customers buy a new product to replace a previous one that was used up or broken.

New Purchases of New Products Are Called ________ Purchases