An individual moves through stages before adopting a product. During the awareness stage, consumers ________.
A) find they have a passion for the product
B) receive additional information and be motivated to seek out added information for further evaluation
C) know of the product, but have insufficient information to move forward through the adoption process
D) purchase the product for the purpose of making a value decision
E) purchase the product with the intent of becoming a dependable user

Question

Quizplus · Accepted Answer

During the awareness stage, consumers are aware of the product but have insufficient information to move forward through the adoption process. They may not yet have a passion for the product, nor have they made a purchase decision. Their focus is on gathering more information before evaluating the product further.

An Individual Moves Through Stages Before Adopting a Product