An individual moves through stages before adopting a product. During the interest stage, consumers ________.
A) evaluate the product for trial purchase
B) purchase the product for the purpose of making a value decision
C) seek out added information about a product for further evaluation
D) feel, see, and touch the product
E) purchase the product with the intent of becoming a dependable user

Question

Quizplus · Accepted Answer

During the interest stage, consumers seek out added information about a product for further evaluation. They may do research, read reviews, or ask friends for recommendations before making a purchase decision.

An Individual Moves Through Stages Before Adopting a Product