Market Testing of a New Product Can Take a Long

Market testing of a new product can take a long time, and this can result in ________.

A) competitors being able to develop marketing strategies to counter a product launch
B) the company losing the excitement of a new product
C) the product becoming obsolete by the time it reaches the target market
D) online guerrilla tactics by competitors that will disrupt the sales cycle of the product
E) customers forming negative opinions about the product