________ is the focus of a product launch marketing plan, because if you can get consumers to use the product once, you can win them over with superior product design, features, and value.
A) Adoption
B) Trial purchase
C) Interest
D) Evaluation
E) Awareness

Question

Quizplus · Accepted Answer

Trial purchase refers to the consumer trying the product for the first time. This is crucial in product launch marketing as it provides an opportunity to impress consumers with the product design, features, and value, which can lead to repeat purchases and long-term loyalty.

________ Is the Focus of a Product Launch Marketing Plan