Many organizations are too small to have the resources for a national sales force to help discover new-product ideas. As a consequence, they often use ________ as a link between the customer and company.
A) distributors
B) parts manufacturers
C) logistics companies
D) server farms
E) suppliers

Question

Quizplus · Accepted Answer

Distributors often have a closer relationship with the end-user customer and can provide valuable feedback to the company about potential new products or product improvements. They act as an intermediary between the customer and the company, and can help facilitate communication and collaboration. Parts manufacturers, logistics companies, server farms, and suppliers may not have the same level of direct interaction with end-user customers, making them less useful as a link between the customer and company for new-product development.

Many Organizations Are Too Small to Have the Resources for a National