________ is the period during which a customer interacts in any way with a service provider.
A) Service encounter
B) Moment of truth
C) Service period
D) Service quality
E) Time of service

Question

Quizplus · Accepted Answer

The service encounter refers to the period during which a customer interacts with a service provider, which can be face-to-face, virtual or over the phone. This interaction is an important moment of truth for the customer, which can influence their perception of the service quality. The service encounter is also an opportunity for the service provider to create a positive impression and build customer loyalty.

________ Is the Period During Which a Customer Interacts in Any