The face-to-face time between customer and service provider is often called the ________ because that is when customer judgments take place
A) goal line stand
B) moment of truth
C) moment of momentum
D) service ROI
E) service encounter

Question

Quizplus · Accepted Answer

The moment of truth refers to the critical point when a customer interacts with a service provider, and their perception of the company is formed. It is the moment when the customer's judgment is made, and therefore it is essential for companies to ensure they provide excellent service during this encounter. A, C, D, and E are not commonly used terms for this concept.

The Face-To-Face Time Between Customer and Service Provider Is Often