Indian marketers use a term called socioeconomic classification, which is based on the _______ of chief wage earner.
A)education
B)occupation
C)both a and b
D)none of the above

Question

Quizplus · Accepted Answer

Socioeconomic classification in India is based on both the education and occupation of the chief wage earner in a household. This classification helps marketers in segmenting the market and targeting consumers more effectively.

Indian Marketers Use a Term Called Socioeconomic Classification, Which Is