The method used to assess real cost of providing services to an individual customer is
A) cost based accounting
B) activity based accounting
C) turnover based accounting
D) price based accounting
Correct Answer:
Verified
Q1: Customer Relationship Management is about
A)acquiring the right
Q2: CRM technology can help in
A)designing direct marketing
Q3: _uses sophisticated mathematical and statistical techniques such
Q4: The main drawback of CRM is
A)implementing crm
Q5: The marketing messages committed to customers wishes
Q7: _is any occasion on which the brand
Q8: A consumer buying behavior is influenced by
A)cultural
Q9: _ exerts the broadest and deepest influence
Q10: Indian marketers use a term called socioeconomic
Q11: Socioeconomic system classifies urban households into _
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