________ exerts the broadest and deepest influence on buying behavior.
A)social factors
B)international factors
C)personal factors
D)cultural factors

Question

Quizplus · Accepted Answer

Cultural factors exert the broadest and deepest influence on buying behavior because they encompass the values, perceptions, preferences, and behaviors learned by individuals from their society from a young age, affecting all aspects of their consumption patterns.

________ Exerts the Broadest and Deepest Influence on Buying Behavior