A consumer buying behavior is influenced by
A)cultural and social factors
B)personal factors
C)both a and b
D)none of the above.

Question

Quizplus · Accepted Answer

A consumer's buying behavior is influenced by a combination of cultural, social, and personal factors. Cultural factors include culture, subculture, and social class. Social factors encompass reference groups, family, and roles and statuses. Personal factors cover aspects such as age, occupation, lifestyle, personality, and self-concept.

A Consumer Buying Behavior Is Influenced by