Customers lifetime purchases that generate net present value of future profit streams is called
A)customer lifetime value
B)customer purchases value
C)customer cost incurred
D)customer relationships

Question

Quizplus · Accepted Answer

Customer lifetime value refers to the total worth to a business of a customer over the whole period of their relationship. It's an important metric because it helps businesses understand the value a customer brings over time, allowing for better allocation of marketing resources and strategies to retain valuable customers.

Customers Lifetime Purchases That Generate Net Present Value of Future