Institutional advertising is a particularly smart strategy during the early phases of the product life cycle and AIDA model in that it can enhance feelings of trust in potential customers.

Question

Quizplus · Accepted Answer

Institutional advertising focuses on promoting the values and reputation of a company rather than a specific product. This can be effective during the early stages of the product life cycle and AIDA model because it helps to establish trust in the brand, which can encourage potential customers to consider purchasing new products from that company in the future.

Institutional Advertising Is a Particularly Smart Strategy During the Early