Salespeople and the personal selling function are the most effective approach for establishing and enhancing the personal relationship between company and customer.

Question

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Salespeople are crucial in establishing and enhancing personal relationships with customers. As customers interact with salespeople, they can receive personalized recommendations and feedback. Additionally, salespeople can gather important information about customer needs and preferences, allowing the company to tailor its offerings to the individual customer. Personal selling can also help to build trust and loyalty through ongoing communication and follow-up after the sale. Therefore, salespeople and personal selling are a highly effective approach for building personal relationships between company and customer.

Salespeople and the Personal Selling Function Are the Most Effective