Braylon Garcia owns Maxim Computers. He recently reviewed a concept processor that is smaller than a penny, but that exceeds the fastest processor speeds currently on the market. He ended up making the decision to cancel the product after hearing that it would take more than one year to fully execute the product before getting it into the market. During which stage of the product development process did this decision most likely occur?
A) product analysis
B) test marketing
C) product screening
D) idea generation
E) product development

Question

Quizplus · Accepted Answer

The decision to cancel the product likely occurred during the product screening stage, where ideas are evaluated to determine their feasibility and potential success in the market. This stage often involves assessing the time, cost, and technical capabilities required to bring a product to market.

Braylon Garcia Owns Maxim Computers