Ludvik Automotive Parts has engaged a marketing team to help with a new branding initiative for its products. It wants to ensure that consumers can quickly recognize Ludvik parts over those of its competitors. This best describes an example of
A) private labeling.
B) trademarking.
C) product differentiation.
D) commercialization.
E) co-branding.

Question

Quizplus · Accepted Answer

Product differentiation is the strategy of distinguishing a product or service from others in the market to make it more attractive to a particular target market. Ludvik Automotive Parts' initiative to ensure consumers can quickly recognize its parts over competitors' aligns with this strategy, as it aims to make its products stand out in the marketplace.

Ludvik Automotive Parts Has Engaged a Marketing Team to Help