Suter Enterprises has determined that a new concept product has strong potential for profitability. How should the company proceed from here?
A) Conduct a formal product analysis.
B) Create a product prototype.
C) Determine the potential market for the product.
D) Complete a product screening.
E) Begin full-scale production.

Question

Quizplus · Accepted Answer

Creating a product prototype is a crucial step after determining potential profitability, as it allows the company to test and refine the product before moving to full-scale production.

Suter Enterprises Has Determined That a New Concept Product Has