Challenstar Test & Training Centers has entered into a relationship with McGregor Textbooks to create a series of textbooks under the Challenstar name. This partnership can best be described as an example of
A) brand partnership.
B) co-labeling.
C) brand equity.
D) family branding.
E) co-branding.

Question

Quizplus · Accepted Answer

Co-branding refers to a marketing partnership between two companies where they collaborate on a product or service, each leveraging the other's brand to enhance the product's appeal, which is what Challenstar Test & Training Centers and McGregor Textbooks are doing by creating textbooks together under the Challenstar name.

Challenstar Test & Training Centers Has Entered into a Relationship