Marketing analytics has three dimensions. Which of the following is not such a dimension?
A) Descriptive analytics
B) Campaign analytics
C) Predictive analytics
D) Prescriptive analytics

Question

Quizplus · Accepted Answer

Marketing analytics typically encompasses three key dimensions: descriptive analytics (what has happened), predictive analytics (what could happen), and prescriptive analytics (what should be done). Campaign analytics, while a component of marketing analytics, is not considered a foundational dimension in the same way as the other three.

Marketing Analytics Has Three Dimensions