The major purpose of descriptive marketing analytics is to:
A) Analyze the effectiveness and efficiency of investments in marketing.
B) Predict future response rates.
C) Predict the future of campaign profitability.
D) All of the above

Question

Quizplus · Accepted Answer

Descriptive marketing analytics primarily focuses on analyzing past performance to understand the effectiveness and efficiency of marketing investments. It does not primarily focus on predicting future outcomes, which is the realm of predictive analytics.

The Major Purpose of Descriptive Marketing Analytics Is To