Which of the following must be captured, stored, and calculated to measure the monetary value dimension of the RFM approach?
A) The date of most recent purchase
B) The average amount of sales for each customer
C) The average time between two purchases
D) All of the above

Question

Quizplus · Accepted Answer

The monetary value dimension of the RFM (Recency, Frequency, Monetary) approach specifically focuses on the average amount of sales for each customer, which is option B.

Which of the Following Must Be Captured, Stored, and Calculated