Which of the following is a marketing strategy that can be used when a given customer segment shows relatively high values for frequency and monetary value, but a low value for recency?
A) An upselling strategy
B) A "We Want You Back" strategy
C) A "Buy One, Get One Free" strategy
D) All of the above

Question

Quizplus · Accepted Answer

A "We Want You Back" strategy is appropriate for customers who have previously shown high engagement and spending (high frequency and monetary value) but have not made recent purchases (low recency). This strategy aims to re-engage these customers by reminding them of the value the company provides and encouraging them to return.

Which of the Following Is a Marketing Strategy That Can