The major purpose of prescriptive marketing analytics is to:
A) Analyze the effectiveness and efficiency of investments in marketing.
B) Analyze marketing contributions to the sales pipeline.
C) Provide the optimal mix of marketing channels.
D) All of the above
Correct Answer:
Verified
Q11: Which of the following is the main
Q12: Automatic capture of online and offline customer
Q13: Marketing analytics has three dimensions. Which of
Q14: The major purpose of descriptive marketing analytics
Q15: The major purpose of predictive marketing analytics
Q17: Which of the following must be captured,
Q18: Which of the following must be captured,
Q19: Which of the following must be captured,
Q20: Which of the following is a marketing
Q21: Which of the following is a marketing
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