Which of the following must be captured, stored, and calculated to measure the recency dimension of the RFM approach?
A) The date of the least recent purchase
B) The date of the most recent purchase
C) The average time between two purchases
D) All of the above

Question

Quizplus · Accepted Answer

The recency dimension in the RFM (Recency, Frequency, Monetary) approach specifically refers to how recently a customer has made a purchase. Therefore, capturing and storing the date of the most recent purchase is essential for measuring this dimension.

Which of the Following Must Be Captured, Stored, and Calculated