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Identify the Statement That Provides a Reason Why Manipulation of Consumers

Question 1

Multiple Choice

Identify the statement that provides a reason why manipulation of consumers is not relevant to marketing ethics.


A) Knowing consumers' psychological profiles through marketing research, their motivations, interests, desires, beliefs, anxieties, and fears facilitates manipulation of their behavior.
B) Some marketing practices target populations that are particularly susceptible to manipulation and deception.
C) One need not necessarily deceive a person in order to manipulate him or her.
D) Manipulation doesn't necessarily entail total control over a person; it may simply be a process of subtle direction or management.
E) All of the answers are correct.
F) None of the answers are correct.

Correct Answer:

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