Competitive advantage occurs if customers perceive that they receive more value from their transaction with an organization than from its competitors.

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Competitive advantage is achieved when an organization is able to provide greater value to its customers than its competitors. This can result in increased customer loyalty, higher sales and profits, and a stronger market position. Therefore, if customers perceive that they receive more value from their transaction with an organization than from its competitors, the organization has a competitive advantage.

Competitive Advantage Occurs If Customers Perceive That They Receive More