The two major principles that describe the competitive advantage that a business has are perceived customer value and uniqueness.

Question

Quizplus · Accepted Answer

Perceived customer value and uniqueness are two major principles that describe the competitive advantage of a business. Perceived customer value refers to the customer's perception that a product or service offers superior benefits compared to other options in the market. Uniqueness, on the other hand, refers to the distinct features or qualities of a product or service that set it apart from the competition. Both of these principles are important for a business to establish a competitive advantage and differentiate itself in the market.

The Two Major Principles That Describe the Competitive Advantage That