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Greg Owns a Small Home Improvement Store

Question 27

Multiple Choice

Greg owns a small home improvement store. In addition to selling tools and materials, he also offers low-cost installation services when customers buy all the tools and materials for their projects in his store. He uses digital media to communicate this promotion to his customers. This is an example of how Greg


A) gets the most money possible out of his customers.
B) enhances the value of his products.
C) ensures that his employees have plenty of work to do.
D) keeps his store in business.
E) allows his customers to compare his store with his competitors.

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