Which is an example of earned media?
A) Sunny Ski Shop posts a coupon for 20 percent off its new line of ski boots.
B) An airline posts a banner ad to be viewed when customers search for airline flights.
C) Clark's Comics decides to develop a Facebook page.
D) Lucy posts a picture on Instagram of her new Harley-Davidson motorcycle with a comment on how much she loves it.
E) Bart's Bait and Tackle Shop runs an advertisement in the local newspaper.

Question

Quizplus · Accepted Answer

Social media marketing enables firms to promote a message and create online conversations through multiple platforms. Large markets can be targeted and reached through paid media, owned media, and earned media. Markets can have earned media when consumers are communicating on social media sites. These digital word-of-mouth posts or interactions can promote a product or firm. Although it is not controllable like advertising, if the communication is positive, it increases sales.

Which Is an Example of Earned Media