Which person is engaged in user-generated content?
A) Amber posted a review of a new restaurant she tried on Yelp.
B) Patty wrote an article for the school newspaper about why the newspaper should be made available online.
C) Tonya bought a new pair of shoes from an online retailer.
D) Bill e-mailed his vacation pictures to his brother Gene.
E) While grocery shopping, Malcom used a coupon he cut out of the newspaper.

Question

Quizplus · Accepted Answer

User-generated content relates to consumers who create, converse, rate, collect, join, or simply read online materials. Marketers can't always access the creative efforts of consumers who post or publish on publicly accessible websites, such as blogs or on social networking sites such as LinkedIn. These user-generated sites often involve self-disclosure, where consumers share their knowledge, interests, and desire to join or associate with others. If you have ever posted a product review or rated a movie, you have engaged in user-generated content.

Which Person Is Engaged in User-Generated Content