Tanner wants to buy a new car. What will he most likely consider when making his decision on the type of car to buy?
A) the exciting new features a certain type of car includes, as highlighted in a television advertisement
B) a recommendation from his friend on the best type of car to buy
C) a recommendation from a local car salesperson on the best type of car to buy
D) a magazine advertisement that compares two models of a particular car, so he can choose the one he likes best
E) a car dealership's website that provides information about its cars' features and benefits

Question

Quizplus · Accepted Answer

When deciding which type of car to buy, Tanner is most likely to consider a recommendation from his friend. Consumers often rely on the recommendations of friends, family, and fellow consumers when making purchasing decisions. Consumers tend to trust other consumers over corporations.

Tanner Wants to Buy a New Car