What trend is having a profound effect on marketing?
A) the tendency of consumers to trust corporations over other consumers
B) the decrease in creating and reading consumer-generated content
C) the tendency of marketers to shut down consumer-generated information
D) the tendency of consumers to keep their product feedback to themselves
E) the increased tendency of consumers to publish their thoughts, opinions, reviews, and product discussions through blogs or digital media

Question

Quizplus · Accepted Answer

Internet users are creating and reading consumer-generated content as never before and are having a profound effect on marketing in the process. Consumers are increasingly publishing their own thoughts, opinions, reviews, and product discussions through blogs and digital media.

What Trend Is Having a Profound Effect on Marketing