Stevens Ranch, a cattle ranch and commercial feedlot operation located along Interstate Highway 40 in Arkansas, opened a restaurant to serve its high quality beef to travelers. This decision characterizes __________ integration.
A) forward
B) backward
C) horizontal
D) conglomerate

Question

Quizplus · Accepted Answer

Forward integration occurs when a company expands its activities to include control of the direct distribution or supply of its products, in this case, Stevens Ranch moving into the restaurant business to serve its beef directly to consumers.

Stevens Ranch, a Cattle Ranch and Commercial Feedlot Operation Located