Newman Printing, Inc. is growing by purchasing established printing companies. Newman is following a strategy of __________.
A) forward integration
B) backward integration
C) horizontal integration
D) conglomerate diversification

Question

Quizplus · Accepted Answer

Horizontal integration is a strategy where a company acquires or merges with other companies in the same industry at the same stage of production. Newman Printing, Inc. is expanding by purchasing established printing companies, which means it is growing within its own industry, making it a case of horizontal integration.