When a firm acquires or starts a business related to the firm's existing business in terms of technology, markets, or products, it has engaged in __________ diversification.
A) horizontal
B) related
C) backward
D) forward

Question

Quizplus · Accepted Answer

Related diversification occurs when a firm expands into areas that are similar or related to its existing business operations, such as through similarities in technology, markets, or products. This strategy can leverage the firm's existing strengths and capabilities.

When a Firm Acquires or Starts a Business Related to the Firm's