__________ integration occurs when a company acquires a competitor to consolidate and extend its market share.
A) Forward
B) Horizontal
C) Backward
D) Conglomerate

Question

Quizplus · Accepted Answer

Horizontal integration occurs when a company acquires or merges with a competitor operating at the same level of the supply chain, aiming to consolidate market share and reduce competition.

__________ Integration Occurs When a Company Acquires a Competitor to Consolidate