Phyllis and Jarman are running for class president. Both are trustworthy, dependable, popular, and served as a class officer last year. Both candidates presented logical reasons for people to vote for them, but Jarman was wearing the school's sweater and used famous lines from popular songs in her speech. If Jarman wins the election, it will most likely be due to her use of:

Question

Quizplus · Accepted Answer

Jarman's use of the school's sweater and famous lines from popular songs in her speech likely appealed to the audience's emotions and superficial cues rather than the content of her message, which is characteristic of the peripheral route to persuasion. This route involves influencing people with cues outside the message content itself.

Phyllis and Jarman Are Running for Class President