The _________ route to persuasion is effective when people are not paying close attention to what the communicator is saying, while the ________ route is more persuasive when people have the ability and are motivated to pay attention to the facts.

Question

Quizplus · Accepted Answer

The peripheral route to persuasion is more effective when individuals are not closely paying attention to the message, relying instead on superficial cues. The central route, conversely, is more effective when individuals are motivated and able to scrutinize the message's content closely.

The _________ Route to Persuasion Is Effective When People Are